Reinventing the voucher: Twangoo launches in Cape Town, July 2010


A new website has launched that uses the power of collective buying to offer a daily, unbeatable deal on something fun to do in Cape Town. Twangoo, South Africa’s premier group buying club, uses the power of collective purchasing to access exclusive deals on exciting things to do in Cape Town. The Twangoo team has been approaching the aspirational brands across the city and asking them to offer Twangoo members an exclusive deal of such incredible value that they would be silly to turn it down. However there is a kicker to all this: The deal only happens if a predetermined number of people sign up for it. Members are told via email, Facebook or Twitter of any new deal. If they see something they like, they reserve it and