Fairtrade Exploding in SA

Fairtrade South Africa

The sale of Fairtrade products has grown by a wopping 283% in South Africa according to the international organisation’s latest results from 2011. That makes us the leading developing market for sustainability and poverty alleviation, truly something to be proud of. Leading the sales were wine and coffee. South Africans' drank 255,600 bottles of Fairtrade wine and more than 3,5 million cups of Fairtrade coffee in 2011! Sales of other Fairtrade-certified goods like cotton, chocolate, herbs and spices are making their way up there too. International Fairtrade certification aims to promote sustainable development to make a real difference at grassroots level in developing countries. This is done by promoting farming without