The sale of Fairtrade products has grown by a wopping 283% in South Africa according to the international organisation’s latest results from 2011. That makes us the leading developing market for sustainability and poverty alleviation, truly something to be proud of. Leading the sales were wine and coffee. South Africans’ drank 255,600 bottles of Fairtrade wine and more than 3,5 million cups of Fairtrade coffee in 2011! Sales of other Fairtrade-certified goods like cotton, chocolate, herbs and spices are making their way up there too.
International Fairtrade certification aims to promote sustainable development to make a real difference at grassroots level in developing countries. This is done by promoting farming without harmful chemicals, labour standard compliance, fair handling and trading of products, the guaranteeing of fair prices and giving back to communities. Bottom line – It creates and improves opportunities for marginalised farming communities!
One inspirational Fairtrade success story is that of Stellenrust Winery, through their Fairtrade Development Premium they contributed R 450,000 for their farmworkers’ community. The cash is driven into projects like education and career training, community development and healthcare. As a result of this Stellenrust is serving up two of the three official wines at the Olympic Games in London!